The toughest part of running any sort of social media campaign? Coming up with new ideas.
Marketers are expected to juggle multiple social profiles and keep them up-to-date with fresh posts. It’s tough. Your followers are hungry for new content and you’re expected to deliver on a consistent basis.
But when you constantly recycle the same posts, again and again, your social feeds start to feel like Groundhog Day.
That’s exactly why brands need to have multiple social media ideas in their back pocket. Below we’ve broken down 20 social media ideas for brands both big and small. Each of these types of posts is fair game for those looking to keep their social feeds from ever growing stale.
And if you’re already in a content rut and need to figure out why, download our content strategy checklist—this piece walks you through how to identify the issues and start producing creative, high-performing content today.
1. Create a daily, weekly, or monthly series
Start a series where you have the opportunity to interact with your fans and followers on a regular basis. By providing relevant content at a consistent clip, you can build a habit among your audience to look forward to seeing specific content from your brand.
2. Run a contest or giveaway
Running the occasional contest is one of the most impactful social media ideas when it comes to potential engagement from followers.
According to data from Tailwind, 91% of Instagram posts with more than 1,000 likes or comments are related to a contest. Meanwhile, accounts that run contests on a regular basis are noted to grow 70% faster than those that don’t.
You don’t necessarily need a third-party solution or service to run a contest. All you need is a combination of the following:
- Something to give away. Ideally, the prize for your contest should somehow be related to your brand (think: free products or a membership). Big-ticket, unrelated items tend to attract freebie-seekers that won’t translate into long-term followers.
- Terms and conditions. To cover yourself legally, terms and conditions are a must for your contest. This template from Shortstack can clue you in on exactly what you need. Additionally, these points will make your contest seem more legitimate and not like a potential scam.
- A point of contact. On your terms and conditions page, make sure to leave an email address where people can get in touch with questions or concerns.
- A creative way to enter. Whether it’s through user-generated content or a hashtag, asking followers to post about your brand is the best way to encourage entries. After all, the purpose of a giveaway is brand awareness, not just to give away free stuff. Check out how Modcloth requires entrants to use a specific hashtag:https://www.instagram.com/p/Bbcn5bXnIvS/?taken-by=modcloth
Oh, and hashtags are by far the simplest means of keeping track of who entered your contest for free.
You don’t need to run contests week after week to reap the rewards. Contests are a great way to spike your follower count and engagement and are a great social media idea for campaigns you’re looking to enhance, such as new product launches.
3. Host an AMA
If you’ve overcome struggles or have clout in your industry, you likely have the chops to conduct an AMA. From sharing success stories to personal challenges, such sessions can be compelling for audiences and brands alike.
Why bother hosting an AMA, though? What’s the point? Consider how an AMA ticks the following boxes for brands:
- You get to show off your personal side, showcasing the face behind the curtain of your business
- You raise awareness for your brand without being pushy or salesy about it
- You learn more about the concerns and interests of your audience
If you have a large team, you can encourage each member to conduct their own AMA over time to give a sort of big-picture view of your brand.
4. Conduct a social media takeover
Takeovers put the reigns of your social accounts in someone else’s hands, usually for a period of 24 hours. Handing off your social presence to an influencer or celebrity with a massive, active audience is a prime way to get your brand in front of some new faces, as well as inject a new voice into your account if you feel you’re running short on social media post ideas. You can also let someone else in your company take over your account to give your feed some flavor.
Consider business partners and industry relationships that could be good candidates for a takeover. The purpose of a takeover is to get exposure, so ideally choose someone whose audience demographic is relevant to your own.
5. Share, pin, Retweet & regram
Remember, not all of the content on your social feed has to be your own. In fact, conventional wisdom tells us that it shouldn’t be. Promoting other relevant brands, articles, and photos from your followers is a great content idea that shows that you’re part of your industry’s conversation, not just a parrot.
6. Create bite-sized video clips
But when you consider that video content gets exponentially more shares than video or text, brands should give some serious thought to creative social media ideas that incorporate video.
That’s why bite-sized video clips are still a perfect idea for Twitter, Instagram, and Facebook. Such clips require minimal editing, can be shot in a matter of seconds, and are prime for sharing.
Don’t worry about filming full-blown commercials, but rather short, creative clips to keep your followers entertained.
7. Repurpose your content
Here’s a sobering stat, though: 50% of articles only receive eight shares or less on social media. Ouch.
For every blog post you write or video you shoot, you should consider additional ideas for promoting it on social media beyond its original format. For example, you can pull a quote from your content and repurpose it into a share-friendly image via Canva.
Now, imagine if you repurposed every blog post you wrote or video you published. You’d have a pretty good backlog of sharable content, right?
Repurposing your content not only breathes new life into old or otherwise ignored posts but also keeps your followers from getting bored of the same message shared over and over.
8. Team up with another brand
Social media is the ideal platform for co-marketing campaign ideas because it’s so easy to sync up your efforts.
Look for brands to partner with that aren’t competitors but have a similar target audience. For instance, Sprout has partnered with companies like Wistia, Zendesk, and others to create webinars and ebooks.
9. Develop how-to’s & tutorials
When thinking of tutorial topics, keep it to ideas you can explain in less than a minute. You can score bonus points if your Instagram caption can also explain all of the necessary steps.
10. Go live
In fact, people spend three times longer watching Facebook Live videos than pre-recorded ones. Marketers such as Seth Godin use live streaming as an avenue to answer questions and educate their audience.
Whether you’re vlogging from your car or conducting a Q&A session, responding to people in real-time establishes a more personal connection with your followers.
The best part? You can always repurpose your social video content (think: YouTube videos, “sneak peaks” on Instagram) down the line.
11. Give customers the spotlight
Go beyond retweeting people who mention your brand and start a campaign that really highlights your customers.
For example, you could have a customer of the week program highlighting your most loyal advocates, hooking them up with some swag or a prize.
Sprout highlights customers through case studies. In addition to showing appreciation for companies that use our software, such studies also provide prospective customers with social media ideas they can employ themselves.
The more appreciation you show your customers and followers, the more likely they are to share your content and promote your business on your behalf.
12. Conduct an interview
Whether through Twitter or Facebook Live, interviewing a relevant influencer or professional in your industry serves as the perfect combination of education and entertainment. Services such as BeLive allow you to conduct easy split-screen interviews in real-time on Facebook.
Social interviews are oftentimes informal and off-the-cuff, coming off as authentic to your audience. As an added bonus, you can repurpose your social interviews into podcasts, blog posts, and YouTube videos.
13. Make a meme
While marketing with memes isn’t for everyone, social media itself is a breeding ground for humorous images and satire. Of course, keep in mind that memes do have a shelf life. If your audience isn’t privy to humor, memes can come off as cringe-worthy and out of touch. That said, many brands with younger audiences and a heavy social presence could benefit from some lighthearted content.
14. Take advantage of trending topics
Trending topics on Twitter and Facebook represent a way for brands to capitalize on topical content. While you have a limited window of opportunity for such content to be relevant, topical posts can score huge numbers.
And when in doubt, avoid political or potentially sensitive topics. There’s nothing worse than dealing with a social media PR nightmare when you were just trying to be clever.
15. Ask followers to tag a friend
Tag-a-friend posts are all the rage as they encourage responses from your followers and bring new potential followers into the fold. Considering how easy it is to @ someone in a comment, tacking on a tag-a-friend request to a post is fairly straightforward.
While you don’t need to ask for tags in each and every post, doing so is a good way to encourage a response from a post that otherwise might not receive much engagement.
16. Run a social-exclusive deal
The beauty of running ads within social media is that they’re easy to track. For example, Facebook’s ad platform provides an insane amount of information in terms of who’s seeing your ads, who’s clicking, and how much your clicks are worth. Meanwhile, running exclusive coupon codes on Twitter or Instagram can help you understand what percentage of your followers are willing to spend.
17. Poll your audience
18. Respond to your followers
Whether it’s praise, a customer concern, or just someone looking to say “Hello,” your responses can speak volumes about your brand.
In an era where social customer care matters so much, you can’t afford to go silent on your followers.
19. Go behind the scenes
Giving your followers a “behind the scenes” look at your company signals authenticity. Also, taking a snapshot or video at the office doesn’t have to be rocket science.
Got a designated office mascot? Throwing a party? Let your followers see what you see.
20. Share a milestone
Featured in a major publication? Reach a sales goal? Stoked about a new hire? Finally, upgraded to that swanky downtown office?
Let your followers know. Sharing these moments with your audience shows your human side while signaling your brand’s growth.
Again, social isn’t all about “product, product, product.” Telling your brand’s story and showing what you’re worth based on your accomplishments can truly cement your company’s status in the eyes of your audience.